Facebook updates their News Feed algorithm giving prominence to longer videos with higher completion rates: Historically, shorter videos shared to Facebook have had higher completion rates… at least that’s what we’ve been told. After further investigation, Facebook now says that the percent completion metric has been biased towards shorter videos and is part of the reason why shorter videos show up more often in the News Feed. Facebook has begun fixing this disparity by rewarding longer videos with longer completion rates. Facebook reports that most pages probably won’t see significant changes as a result of this update, but if your page shares longer videos, you should see a slight increase in News Feed distribution very soon. Shorter videos won’t necessarily be punished, but distribution will likely be decreased as a result of this algorithm change.
Facebook enables security keys for a more secure login: Hacking a Facebook password account isn’t exactly easy, but it’s also not impossible. To improve security on the platform, Facebook users can now use a security key to authenticate their identity during the login process. When you use a security key, hackers won’t be able to get into your Facebook account, even if they have your username and password. Security keys can be purchased through third-party companies and will support the open Universal 2nd Factor standard hosted by the FIDO Alliance. Once login approvals have been enabled, the small hardware device goes into a computer’s USB drive and requires a tap to access your Facebook account.
Facebook updates their Privacy Basics page: The new Privacy Basics page is more or less an interactive manual where you can get more information about and access to your privacy and security settings. Facebook’s new Privacy Basics offers 32 interactive guides available in 44 languages with step-by-step instructions and advice about securing your account, understanding who can see posts and there’s even a page that will show you what your profile looks like to others. You can also go through the Privacy Checkup to make sure all your settings are as dialed in as you think they are.
Facebook’s trending topics will soon get an update: Facebook announced this week that they are rolling out three new updates to their Trending Topics feature. The purpose of Trending Topics is to show users popular topics being discussed on Facebook that they might not see in their News Feed. The update includes a publisher headline below each topic, an improved system to determine which topics are trending, and a filter which will show topics by region instead of interest.