Pitfalls of Hiring a NATIONAL Marketing Company for your LOCAL Digital Advertising

I once read a remark by Lee Iacocca that has stuck with me through the years. He said, and I paraphrase, “I have great respect for the small business owners who have to make difficult business decisions every day. In contrast, it’s much easier for me to run a large [...]

Social Media Updates Volume 4

What's New in Social Media Right Now. The social media updates and news you need to know right now. Algorithm updates and social media platform changes to Facebook, Twitter, Snapchat, Instagram, and all of those other rad sites and apps! 

How to Hide Politics from your Facebook Newsfeed

I spend a lot of time on Facebook and I have to say… these last few months have been brutal, socially speaking… I see political arguments pop up daily on my newsfeed, usually fueled by Trump Memes and Hillary Jokes…  I see policy change outrage and support that evokes passionate [...]

Why Do We Love Good Old Paid Search? Because it’s a Classic

Paid search is one of the oldest online marketing strategies, debuting in the mid nineties. And while that pales in comparison to traditional media like radio, television and outdoor, it makes it one of the oldest marketing strategies on the web. You might take that to mean that it’s out of date, or old school. Surely it’s not as cool as social media or whatever new tech is available today. Well, we love paid search. Like a Coca Cola, it’s a classic. It has endured for over two decades because… well… it’s still awesome. WHY DO WE LOVE PAID SEARCH?

2020-06-10T00:57:43-05:00Categories: Paid Search|Tags: , |

Prioritizing Your Internet Marketing Strategy

If you've landed on this page, it's probably because you're trying to figure out your internet marketing strategy. With so many tactics at your disposal, you may be wondering what strategies are right for your business and how to prioritize them. Search Engine Marketing, Search Engine Optimization and Local Maps SEO Search Engine Marketing and Search Engine Optimization help your business to rank on the first page of Google and other search engines. That sounds important and it is. Search engines are where people go when they are looking to hire a business. You want to be there when they need you, so this should be a high priority for any business. But SEM can be expensive and SEO is unpredictable. And both are competitive. That said, there are things that you can do to take control.

Four Local SEO Strategies

Organic Search Engine Optimization has changed a lot over the years. Title tags, meta data, keywords, backlinks, freshness of content, social signals… they’ve all had varying degrees of impact on how websites rank. This Google Algorithm Change History by MOZ shows hundreds of changes. It’s enough to make you go crazy. Truth is, I wouldn’t bother writing an article on organic seo strategies for fear that it would be outdated ten minutes from now. But that’s organic SEO. In other words, SEO that impacts the organic rankings on Google. This article is about Local SEO – also known as Maps Optimization. To be fair, maps have experienced their share of change over the years too. Google Business Listings, Google Places, Google Plus… the ten pack, the seven pack, and at the time of this writing, the three pack.

2020-06-10T01:01:39-05:00Categories: Local SEO|Tags: , |

The Impact of Google’s Right Rail Change

Recently Google made a major update that affects how ads display on search results. Google has removed right rail ads (those that appear on the right-hand side of your screen) from all search results pages (SERPs). This is a change that Google has been testing for more than a year and is probably not unfamiliar to you, considering it has always been the standard on mobile devices and tablets. As of a few days ago, Google announced this as an official update that is now permanent across all devices for the foreseeable future.

2020-06-10T01:02:46-05:00Categories: Search Engine Optimization|Tags: |
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