I once read a remark by Lee Iacocca that has stuck with me through the years. He said, and I paraphrase, “I have great respect for the small business owners who have to make difficult business decisions every day. In contrast, it’s much easier for me to run a large [...]
If you've landed on this page, it's probably because you're trying to figure out your internet marketing strategy. With so many tactics at your disposal, you may be wondering what strategies are right for your business and how to prioritize them. Search Engine Marketing, Search Engine Optimization and Local Maps SEO Search Engine Marketing and Search Engine Optimization help your business to rank on the first page of Google and other search engines. That sounds important and it is. Search engines are where people go when they are looking to hire a business. You want to be there when they need you, so this should be a high priority for any business. But SEM can be expensive and SEO is unpredictable. And both are competitive. That said, there are things that you can do to take control.
Organic Search Engine Optimization has changed a lot over the years. Title tags, meta data, keywords, backlinks, freshness of content, social signals… they’ve all had varying degrees of impact on how websites rank. This Google Algorithm Change History by MOZ shows hundreds of changes. It’s enough to make you go crazy. Truth is, I wouldn’t bother writing an article on organic seo strategies for fear that it would be outdated ten minutes from now. But that’s organic SEO. In other words, SEO that impacts the organic rankings on Google. This article is about Local SEO – also known as Maps Optimization. To be fair, maps have experienced their share of change over the years too. Google Business Listings, Google Places, Google Plus… the ten pack, the seven pack, and at the time of this writing, the three pack.