I once read a remark by Lee Iacocca that has stuck with me through the years. He said, and I paraphrase, “I have great respect for the small business owners who have to make difficult business decisions every day. In contrast, it’s much easier for me to run a large [...]
Paid search is one of the oldest online marketing strategies, debuting in the mid nineties. And while that pales in comparison to traditional media like radio, television and outdoor, it makes it one of the oldest marketing strategies on the web. You might take that to mean that it’s out of date, or old school. Surely it’s not as cool as social media or whatever new tech is available today. Well, we love paid search. Like a Coca Cola, it’s a classic. It has endured for over two decades because… well… it’s still awesome. WHY DO WE LOVE PAID SEARCH?
If you've landed on this page, it's probably because you're trying to figure out your internet marketing strategy. With so many tactics at your disposal, you may be wondering what strategies are right for your business and how to prioritize them. Search Engine Marketing, Search Engine Optimization and Local Maps SEO Search Engine Marketing and Search Engine Optimization help your business to rank on the first page of Google and other search engines. That sounds important and it is. Search engines are where people go when they are looking to hire a business. You want to be there when they need you, so this should be a high priority for any business. But SEM can be expensive and SEO is unpredictable. And both are competitive. That said, there are things that you can do to take control.
Organic Search Engine Optimization has changed a lot over the years. Title tags, meta data, keywords, backlinks, freshness of content, social signals… they’ve all had varying degrees of impact on how websites rank. This Google Algorithm Change History by MOZ shows hundreds of changes. It’s enough to make you go crazy. Truth is, I wouldn’t bother writing an article on organic seo strategies for fear that it would be outdated ten minutes from now. But that’s organic SEO. In other words, SEO that impacts the organic rankings on Google. This article is about Local SEO – also known as Maps Optimization. To be fair, maps have experienced their share of change over the years too. Google Business Listings, Google Places, Google Plus… the ten pack, the seven pack, and at the time of this writing, the three pack.
Recently Google made a major update that affects how ads display on search results. Google has removed right rail ads (those that appear on the right-hand side of your screen) from all search results pages (SERPs). This is a change that Google has been testing for more than a year and is probably not unfamiliar to you, considering it has always been the standard on mobile devices and tablets. As of a few days ago, Google announced this as an official update that is now permanent across all devices for the foreseeable future.
Facebook, Twitter, Pinterest, Instagram, LinkedIn, and now Snapchat. All places where your prospects are spending 3+ hours a day. That’s three hours a day that you have an opportunity to reach and influence them to buy from you. But wow. Keeping up with social media can be a challenge. So many social media channels… so many things to understand about each one… so many changes to keep up with… You didn’t build your business so you could spend hours and hours on social media every day. You built your business to do… whatever it is you do! So instead of doing it yourself, consider hiring a social media manager. To help you find just the right person, here are five qualities to look for: