Paid search is one of the oldest online marketing strategies, debuting in the mid nineties. And while that pales in comparison to traditional media like radio, television and outdoor, it makes it one of the oldest marketing strategies on the web. You might take that to mean that it’s out of date, or old school. Surely it’s not as cool as social media or whatever new tech is available today. Well, we love paid search. Like a Coca Cola, it’s a classic. It has endured for over two decades because… well… it’s still awesome. WHY DO WE LOVE PAID SEARCH?